The first lager ever brewed at a popular Cleobury Mortimer brewery has been described as a change of the winds and a major statement around sustainability and innovation.
Hobsons Brewery is celebrating a new chapter with the launch of Zephyr, the first lager ever brewed by Hobsons, and a beer which it said was not only redefining the brewery’s keg range, but doing so powered by the wind.
Hobsons said the lager was born from its commitment to sustainability and innovation and delivers a moreish flavour profile with a subtle back-end bitterness, with its clean, pale appearance reflecting its essence as a soft, gentle lager.
A spokesperson said: “The name ‘Zephyr’ was inspired by the gentle breeze that embodies our commitment to sustainability and the natural world. Here at the brewery, we’re fortunate to have our own wind turbine, affectionately known as ‘Wendy’, which generates a quarter of the energy we use to produce our beers.
“Wendy is a vital part of our sustainability journey, helping us reduce our carbon footprint while brewing beers that remain true to our ethos. It felt only fitting to honour her by letting her spirit inspire the name and branding of Zephyr lager.”
Hobsons said it was a bold move for a brewery rooted in traditional cask ale, saying that a ‘change of the winds’ has been seen across pubs in the region – and that it shows Hobsons can turn its hand to keg beers, and do it well.
The new beer has also transformed the look and feel of the keg offering from the brewery, and seen it introduce its first product-specific point-of-sale kit.
Source: https://www.shropshirestar.com/
