Grove Collaborative Holdings, Inc. announced a new set of commitments to measure, mitigate, and report the environmental impact of artificial intelligence (AI) adoption in partnership with Gravity, the Company’s existing carbon accounting platform. Grove wants to prove AI can be a force for good without ignoring its environmental cost by becoming the first retailer to measure their AI-related carbon footprint, disclose and mitigate their environmental impact, and issue an open-source measurement approach so that industry can simultaneously pursue both innovation and environmental responsibility. being a sustainable business and adopting artificial intelligence are not at odds, but every organization must prioritize ethics, emissions tracking, and environmental stewardship in their AI strategies – regardless of the size of that impact.
The estimate its 2025 AI-related emissions will equate to roughly 6% of last year’s business travel emissions, which, while small, still represents an environmental impact that need to account for. Grove is currently using AI to enhance workflow and project management, streamline content and creative development, and improve predictive modeling to better meet customer needs. Using the open-source formula disclosed in today’s announcement and based on the best available data from large language model providers, Grove and Gravity estimate that Grove’s projected 2025 AI-related carbon footprint is 17.8 metric tons of CO2e, which is equivalent to roughly 6% of the Company’s 2024 Business Travel emissions (299 metric tons of CO2e).
While the footprint of this AI usage is small relative to Grove’s overall carbon impact, primarily limited to inference and query tasks, the company recognizes the broader environmental risks of AI adoption, including increased energy and water usage, electronic waste, and greenhouse gas emissions that contribute to climate change. This estimate is conservative given Grove’s current AI tool usage, reflecting a higher usage than what the Company is leveraging as Grove continues to test, learn about, adopt, and scale new tools. With increased adoption, the Company expects emissions to grow proportionally and will continue to measure and mitigate the impact of those emissions using the method and partners announced.
To quantify and address this impact, Grove has expanded its existing partnership with Gravity, a leading carbon and energy management platform that has developed calculation methodologies around AI emissions. Given primary data disclosures from major AI model providers remain limited, Gravity developed a detailed accounting method leveraging as granular data as possible to assist Grove in assessing their AI-related carbon footprint. These findings will be published in full detail in Grove’s 2025-2026 annual sustainability report to ensure full transparency, expected to be issued in May 2026.
As data transparency increases, Grove and Gravity will continue to evolve their approach to precisely calculate AI-related emissions and share updates so other businesses can do the same. Through today’s announcement, Grove is committing to: Measure and integrate AI emissions into overall Scope 3 carbon reporting, in partnership with Gravity Invest in nature-based, community led carbon offsets to balance emerging AI-related emissions reduction. Opt for large language models and AI tools that prioritize sustainability and transparency whenever possible.
Call on the larger industry to adopt AI tools responsibly, using the measurement formula published today.
Source: https://www.marketscreener.com/
