Dubai, UAE — Day 2 of CARE MENA 2025 opened with a decisive message from Sal Jafar, CEO of ESG Mena, who highlighted a defining shift underway across the region: MENA’s sustainability transformation is no longer aspirational — it is operational.
Reflecting on the momentum from Day 1, Jafar reaffirmed that the region has moved firmly beyond target-setting. The focus now is on building the governance structures, financial mechanisms, and operational frameworks that turn climate ambition into measurable, lasting outcomes.
“Ambition Means Nothing Without Systems That Deliver”
In his opening remarks, Sal Jafar emphasized a crucial truth shaping today’s sustainability landscape:

“MENA has entered a new phase. We’re no longer talking about what needs to happen — we’re building the systems that make it happen.”‘
His keynote set the tone for a day dedicated to practical solutions, sector-specific strategies, and high-level engagement designed to accelerate the region’s transition from vision to execution.
A Deep Dive Into the Engines of Sustainability
Day 2 discussions at CARE MENA 2025 expanded into the key components required for real, scalable climate action:
- Governance structures that ensure accountability and transparency
- Financial mechanisms enabling climate-aligned investment and green growth
- Operational frameworks guiding implementation across public and private sectors
- Cross-industry alignment to support net-zero pathways at national and regional levels
Experts and leaders from across industries explored how these elements work together to lift sustainability from strategy documents into day-to-day operations.
A Region Moving from Goals to Groundwork
CARE MENA 2025 continues to serve as the region’s most influential platform for sustainability action, connecting decision-makers, innovators, regulators and investors committed to building climate-resilient systems across the Middle East.
Today’s opening message was a reminder that the region’s sustainability journey has entered a new chapter — one defined not by intent, but by implementation, integration, and impact.
Stay tuned for more updates from CARE MENA 2025.
More information: careforsustainability.com
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