Dubai, UAE — One of the most insightful sessions at CARE MENA 2025 brought a spotlight to a question reshaping the region’s private wealth landscape: How are family offices embedding sustainability not as a compliance requirement, but as a strategic driver of multi-generational value?

The discussion, led by Adib Rashid, Director at Dubai Chambers, and Raji Hattar, Sustainability Advisor, revealed a profound but quiet transformation taking place within some of the region’s most influential family-owned institutions.
Sustainability as a Strategic Advantage — Not Compliance
Rashid and Hattar emphasized that the region’s leading family offices — stewarding billions in assets — are recognizing a critical truth:
Long-term wealth preservation now depends on environmental stewardship, social responsibility, and strong governance frameworks.
Their conversation underscored that sustainability is no longer a “nice to have” or a marketing posture. Instead, it is becoming a foundational pillar that shapes:
- Investment strategy and capital allocation
- Board oversight and risk governance
- Succession planning and next-generation leadership
- Portfolio resilience in a climate-disrupted global economy
- Reputation and long-term stakeholder trust
The shift is structural — and accelerating.
Governance as the Architecture of Durability
One of the session’s defining insights was the reframing of governance itself.
“Governance isn’t bureaucracy — it’s the architecture that makes sustainability durable,” the speakers emphasized.

They highlighted how modern governance systems allow family offices to:
- Set clear sustainability expectations for investment teams and portfolio companies
- Integrate ESG considerations into risk and performance management
- Ensure continuity of values and priorities across generations
- Align wealth strategies with regional and global sustainability commitments
These changes are quietly shaping a new era of responsible private wealth leadership in the Middle East.
A Turning Point for Regional Family Offices
As regulatory expectations rise, global markets shift, and younger generations step into leadership roles, family offices across MENA are evolving — embedding sustainability into the DNA of their governance models.
The CARE MENA 2025 session showcased how this evolution is already underway, positioning regional family offices as influential forces in climate action, social responsibility, and long-term economic resilience.
Stay tuned for more insights from CARE MENA 2025.
Learn more: careforsustainability.com
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