Oman reinforces its crown as an emerging nexus for sustainable tourism and real estate, as evidenced during the CEO Breakfast hosted by The Business Year (TBY) at the JW Marriott Muscat. The gathering, which took place on September 3, 2025, and was attended by cabinet officials, leading developers, financiers, and policymakers, explored strategic synergies between the tourism and real estate sectors, with the aim of mobilising investment, generating jobs, and advancing the objectives of Oman Vision 2040.
The high-level discussion centred on Oman Vision 2040, the country’s blueprint for economic diversification and sustainable development. Speakers explored how both tourism and real estate can play complementary roles in achieving the goals of Vision 2040, with a focus on creating opportunities that benefit both local communities and international investors.
Advertisement
https://googleads.g.doubleclick.net/pagead/ads?gdpr=0&us_privacy=1—&gpp_sid=-1&client=ca-pub-6960118924450199&output=html&h=280&slotname=9196383062&adk=2461685116&adf=667648791&pi=t.ma~as.9196383062&w=794&fwrn=4&fwrnh=0&lmt=1756944797&rafmt=1&armr=3&format=794×280&url=https%3A%2F%2Fwww.travelandtourworld.com%2Fnews%2Farticle%2Foman-ceo-breakfast-focuses-on-sustainable-growth-in-tourism-and-real-estate%2F&host=ca-host-pub-2644536267352236&fwr=0&rpe=1&resp_fmts=3&wgl=1&uach=WyJXaW5kb3dzIiwiMTkuMC4wIiwieDg2IiwiIiwiMTM5LjAuNzI1OC4xNTUiLG51bGwsMCxudWxsLCI2NCIsW1siTm90O0E9QnJhbmQiLCI5OS4wLjAuMCJdLFsiR29vZ2xlIENocm9tZSIsIjEzOS4wLjcyNTguMTU1Il0sWyJDaHJvbWl1bSIsIjEzOS4wLjcyNTguMTU1Il1dLDBd&abgtt=6&dt=1756949887915&bpp=2&bdt=2824&idt=1967&shv=r20250903&mjsv=m202508280101&ptt=9&saldr=aa&abxe=1&cookie=ID%3D145f6017d1c31c45%3AT%3D1754288420%3ART%3D1756949866%3AS%3DALNI_MYnCgtpfYirFBMM-wDxbMEw0ggjjA&gpic=UID%3D000011003715c968%3AT%3D1754288420%3ART%3D1756949866%3AS%3DALNI_MZAMCZNeO-NUshTaTxf_gJcC_QWnA&eo_id_str=ID%3D8cc530319729d4fe%3AT%3D1754288420%3ART%3D1756949866%3AS%3DAA-Afja7mF3LqRPBKn-vqaj-Fxsh&prev_fmts=0x0%2C900x280%2C300x600%2C1905x911&nras=2&correlator=2447270087974&frm=20&pv=1&rplot=4&u_tz=240&u_his=1&u_h=1080&u_w=1920&u_ah=1032&u_aw=1920&u_cd=24&u_sd=1&dmc=8&adx=379&ady=1176&biw=1905&bih=911&scr_x=0&scr_y=0&eid=31094366%2C31094368%2C95362655%2C95369802%2C95370331%2C95370341%2C31094426&oid=2&psts=AOrYGsm1jcffLII6zc8ZBEPXKE1KbcWfrWqXIRqMfUaO0OFZfzl3JbYEvpHoJ4bzTj5Zx1w6i3cmVP5PlziEFN0aulfVlWJbtWmp2C4RJJB-kRNN&pvsid=1996203524246488&tmod=1415008885&uas=0&nvt=1&ref=https%3A%2F%2Fwww.google.com%2F&fc=1920&brdim=0%2C0%2C0%2C0%2C1920%2C0%2C0%2C0%2C1920%2C911&vis=1&rsz=%7C%7CoeEbr%7C&abl=CS&pfx=0&fu=128&bc=31&bz=0&td=1&tdf=2&psd=W251bGwsW251bGwsbnVsbCxudWxsLCJkZXByZWNhdGVkX2thbm9uIl0sbnVsbCwzXQ..&nt=1&pgls=CAEQAhoFNC43LjQ.~CAEaBTYuOC4y~CAEQBBoHMS4xNTguMA..&ifi=3&uci=a!3&btvi=1&fsb=1&dtd=M
Oman’s Growing Appeal for Investors and Tourists
As part of the growing emphasis on enhancing Oman’s business landscape and cultural attractions, ministers and officials discussed the significant progress the country has made in creating an inviting environment for both tourism and real estate. Qais Al Yousef, the Minister of Commerce, Industry, and Investment Promotion, highlighted that Oman’s high ranking in the 2025 Quality of Life Index reflects the nation’s growing appeal for both residents and visitors.
Oman’s efforts to combine sustainability, culture, and tourism development are attracting international attention, with real estate developers eager to contribute to the country’s expanding infrastructure. The conversation focused on how to create a seamless flow between public and private sectors, ensuring that tourism and real estate projects are mutually beneficial, sustainable, and impactful.
Key Industry Leaders Share Insights on Sustainable Growth
During the event, Nasser Al-Kindi, CEO of Invest Oman, emphasized how critical both tourism and real estate are to the nation’s diversification efforts. He noted that sustainability and cultural preservation must remain at the heart of all future developments. With a keen focus on the long-term impact, Invest Oman is working to ensure that projects are not only economically viable but also aligned with Oman’s vision of fostering responsible development.
Khaled Al Kayed, CEO of Bank Nizwa, discussed how Islamic finance plays a vital role in funding resilient projects. He shared insights into how the bank and other financial institutions contribute to creating innovative solutions that promote sustainability while also aligning with the nation’s values.
Wael Al-Lawati, CEO of Muriya Tourism Development, spoke about how integrated tourism destinations, like Hawana Salalah and Jebel Sifah, are already generating job creation, innovation, and investment in Oman’s tourism sector. These projects showcase how combining real estate and tourism development can enhance the nation’s international appeal and support its growth as a top destination for both tourists and investors.
Oman’s Vision for Community-Driven Investment
At the core of the discussions was the importance of community-anchored investments. Raed Al Shehhi, Chairman of Musandam Global Investment, highlighted the importance of creating opportunities that empower Omani talent while attracting international partners. Musandam Global Investment is involved in infrastructure, aquaculture, maritime connectivity, and real estate ventures that directly benefit local communities, helping Oman balance modernisation with its cultural values.
Cultural and Hospitality Sectors Play Key Role
The role of culture and hospitality was also a key theme. Al-Yaqdhan Al-Harthy, Director General of the Oman Across Ages Museum, emphasized how digital innovation is connecting Oman’s rich heritage to Vision 2040. By engaging youth and promoting Omani culture, the museum contributes to the growth of Oman’s tourism sector, elevating its visibility on the international stage.
At JW Marriott Muscat, Samir Messaoudi, General Manager, noted the hotel’s commitment to developing Omani talent and launching sustainability initiatives like the in-house water bottling plant. This reflects a broader trend in Oman’s hospitality sector that aligns with the national ambition to position the country as a regional hub for business, culture, and high-end experiences.
Looking Ahead: Oman’s Future as a Sustainable Destination
The CEO Breakfast reinforced the importance of sustainable development and collaboration between public and private sectors. As Oman continues to expand its tourism and real estate sectors, both industries will continue to shape the country’s economic future. Attendees discussed near-term priorities, such as improving air connectivity, offering single-window approvals, and ensuring all new developments adhere to sustainable design principles.
The panel concluded that these actions would further enhance Oman’s competitiveness, extend tourists’ length of stay, and promote the preservation of the country’s cultural and natural assets. With ongoing collaboration, Oman Vision 2040 is set to drive sustainable growth, making the country an even more attractive destination for investment and tourism in the coming years.
Synergies Between Tourism and Real Estate Propel Oman’s Growth
The recent executive breakfast held at the JW Marriott Muscat brought together top leaders under the specific theme of synergetic growth between tourism and real estate in the Sultanate. Attendees agreed on the critical necessity of multi-stakeholder dialogues as a catalyst for measurable results and reaffirmed their commitment to Oman Vision 2040 as the guiding strategic framework. Targeted investment in both hospitality pillars and residential-commercial project pipelines is expected to create shared value and environmentally responsible returns, reaffirming the alignment of the hospitality sector with national prosperity objectives and responsible long-term development.
Source: https://www.travelandtourworld.com/
